What are the criteria for choosing care products

Given the age-related characteristics of the skin, as the body matures, skin care will also change:

At 20+, the natural aging process of the body starts, and although the first external signs of skin maturity will not be noticeable soon, now is the time to take care of aging prevention. Skin at this age needs antioxidant support and intense hydration. From the age of 25, it is worth including moisturizers for the eyelids in the beauty routine. Young skin uses its own resources to the maximum and is well renewed, so moisturizing and regular cleansing will be enough to maintain its tone.
At 30+ years, the body already noticeably reduces the synthesis of hyaluronic acid, collagen and other elements necessary to maintain the density, firmness and elasticity of the skin. By the age of 35, age-related changes become noticeable: mimic wrinkles, dehydration creases, the skin loses its tone. It is recommended to increase antioxidant support, add UV protection and include anti-aging formulas based on hyaluronic acid and collagen in your beauty routine.
At the age of 40+, it is time for a full-fledged fight against age-related changes. By the age of 45, many people have such noticeable manifestations of skin maturity as pigmentation, deformation of the oval of the face, deep creases and a network of small wrinkles in the eyes and lips, and a decrease in skin turgor. A cosmetic bag at this age is replenished with products with retinol, peptides, rhamnose in the composition.
In 50+ years, a period of age-related hormonal changes in the body begins. Almost all the elements that support youth and skin tone cease natural synthesis and must be replenished with appropriate compensatory care. The contours of the face begin to change, gravitational ptosis appears, the skin becomes thinner, loses density, becomes dry and sensitive. Compensating care includes powerful anti-aging formulas that replenish moisture and collagen deficiency in skin cells.

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